Glossary

What is Call deflection?

Resolving a caller's request without a human agent.

Definition

Deflection means the customer's need is met by self-service — an FAQ, an automated action or an AI agent — instead of waiting for a person.

Why it matters

Every deflected routine call frees your team for the calls that need them.

How RANA AI uses it

RANA resolves routine calls end-to-end and hands over only what needs a person, with notes.

Hear it for yourself

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