Glossary

What is DLT registration?

Registration on the telecom operators' Distributed Ledger Technology platform, required in India for commercial communication.

Definition

Under TRAI's Telecom Commercial Communications Customer Preference Regulations (TCCCPR), businesses that send commercial messages or make commercial calls register on a DLT platform run by the telecom operators. Registration records the business (principal entity), its headers or numbers, message/call templates and customer consents.

What you typically register

  • Your business as a principal entity
  • Headers / calling numbers
  • Content templates (for SMS)
  • Consent templates and consents you collect

Why it matters

Unregistered commercial communication can be blocked and penalised, and repeated complaints can lead to numbers being disconnected.

How RANA AI uses it

RANA helps you run calls from the right numbers, respects your do-not-call list and calling hours, and records every call. Your DLT registration itself is done with your telecom operator — ask us and we'll guide you.

Frequently asked questions

Do I need DLT registration for AI calls?+

If you make commercial (promotional) calls, yes — the same rules apply whether a person or an AI makes the call. Service and transactional calls to your own customers follow different rules. Check your case with your telecom provider.

Hear it for yourself

Talk to Rana, our own AI employee, right now in your browser — in English, Telugu, Hindi, Tamil or Kannada. No sign-up.

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