Solar Lead Qualification Call Script (PM Surya Ghar)
15 October 2026
A rooftop solar enquiry is easy to get and easy to waste. Someone clicks an ad about the PM Surya Ghar subsidy, fills a form, and then waits. If nobody calls for two days, they have already spoken to three other installers. If somebody does call but asks the wrong questions, your engineer drives 40 km for a site survey at a rented flat with a shaded terrace.
This guide gives you a ready-to-use solar lead qualification call script for residential rooftop leads in India, the questions that actually decide whether a lead is worth a survey, a simple scoring table, and lines in Hindi and Telugu you can use as they are.
Why the first call decides the deal
Solar is a considered purchase. The family compares installers, checks the subsidy, asks a relative who already has panels, and talks about it over dinner. The installer who calls first and sounds clear about the process usually gets the site survey, and the survey is where most deals are won.
The first call has three jobs:
- Reach the lead quickly, ideally within minutes of the form, while they still remember your ad.
- Qualify: is this a house where rooftop solar makes sense, and is the person able to decide?
- Book the next step: a site survey with a date and time, not "we will call you back".
Everything else — panel brands, inverter choice, exact quotation — belongs to the survey and the proposal, not the first call.
The 7 questions that qualify a rooftop solar lead
Keep the call short. These seven questions cover what your survey team needs to know.
- Monthly electricity bill. The single best signal of system size and savings. A household paying ₹1,000 a month and one paying ₹5,000 a month need very different conversations.
- Ownership. Do they own the house? For the PM Surya Ghar subsidy, the applicant needs a residential electricity connection and the rooftop must be theirs or have the owner's documented consent.
- Type of building and roof access. Independent house, villa, or apartment? In apartments, the terrace is usually common property, which needs the association's approval.
- Usable roof area and shade. Roughly how big is the terrace, and is it shaded by a taller building, a water tank or trees for part of the day?
- Electricity connection details. Which DISCOM (for example TGSPDCL, APSPDCL, BESCOM, TNPDCL) and whether the connection is in their name. This matters for the subsidy application.
- Who decides. Is the caller the decision-maker, or will a spouse or parent also need to be at the survey?
- Timeline and payment. Do they want it before summer, and would they pay upfront or prefer a bank loan?
Solar lead qualification call script (English)
Adapt the company name and offer. The script assumes the person filled a form or gave a missed call about rooftop solar.
1. Opening
"Hello, am I speaking with Mr. Ramesh? This is Priya from SunBright Solar. You enquired about rooftop solar on our website yesterday. Is this a good time for two minutes?"
If they say no: "No problem. When should I call back — this evening after 6 or tomorrow morning?" Book the time and end politely.
2. Bill and need
"To suggest the right system size, what is your average monthly electricity bill, roughly?"
"And is the main reason to save on the bill, or are you also facing power cuts?"
3. Property and roof
"Is it an independent house or an apartment?"
"Do you own the house, and is the electricity connection in your name or a family member's name?"
"Roughly how big is the terrace, and does any part of it get shade during the day?"
4. Subsidy and decision
"Many families qualify for the central government's PM Surya Ghar subsidy for systems up to 3 kW. We handle the application on the national portal with you. Will anyone else in the family be part of the decision?"
5. Book the survey
"Based on what you've told me, a free site survey is the next step. Our engineer checks the roof, shade and wiring and gives you an exact quotation. Is Saturday morning or Monday evening better?"
Confirm the address, a landmark and a WhatsApp number for the survey reminder.
Hindi and Telugu lines you can use
Most homeowners are more comfortable answering in their own language, and many switch between languages mid-sentence. Here are the key lines:
| Purpose | Hindi | Telugu |
|---|---|---|
| Opening | Namaste, main SunBright Solar se Priya bol rahi hoon. Aapne rooftop solar ke baare mein enquiry ki thi. | Namaskaram, nenu SunBright Solar nunchi Priya. Meeru rooftop solar gurinchi enquiry chesaru. |
| Bill | Aapka mahine ka bijli ka bill lagbhag kitna aata hai? | Mee nela current bill sumaaru entha vastundi? |
| Ownership | Kya ghar aapka apna hai, aur meter aapke naam par hai? | Illu mee sontha illa? Meter mee perumeedha unda? |
| Roof | Chhat par din mein kahin chhaya aati hai? | Terrace meeda pagalu ekkadaina needa padutunda? |
| Survey | Free site survey ke liye Shanivar subah theek rahega? | Free site survey ki Shanivaram podduna vasthe okay na? |
Score every lead: hot, warm or nurture
Give your callers (human or AI) one simple rule for what happens next.
| Lead type | What you heard | Next step |
|---|---|---|
| Hot | Owns an independent house, bill above about ₹2,000, clear roof, wants it within 1–2 months | Book the survey on the call; send the reminder on WhatsApp |
| Warm | Good fit but needs family approval, or timeline is 3–6 months | Send a short note on the subsidy process; call again in 2 weeks |
| Nurture | Tenant without owner consent, heavily shaded roof, or apartment without association approval | Explain what is needed; add to a monthly update list |
| Not a fit | Wrong number, commercial site for a residential offer, asked not to be called | Close politely; add to your do-not-call list |
The ₹2,000 threshold is only a starting point. Set your own based on the system sizes you sell and your state's tariff.
What to say about the PM Surya Ghar subsidy (and what not to)
The subsidy is the reason many people enquire, so your callers must get it right. As commonly published for the scheme, the central financial assistance is ₹30,000 per kW for the first 2 kW and ₹18,000 for the third kW, up to a maximum of ₹78,000 for residential systems, paid into the homeowner's bank account after the DISCOM commissions the system. Some states add their own top-up.
Good practice on the call:
- Say "up to" and "if eligible". Never promise a subsidy amount before the survey.
- Explain the steps in plain words: registration on pmsuryaghar.gov.in, DISCOM feasibility, installation by a registered vendor, net meter, inspection, then the subsidy.
- Tell people to check current figures on the official portal or with their DISCOM, because amounts and state top-ups can change.
- Don't quote final prices on the first call. Roof and wiring change the cost.
Follow-up cadence for leads who don't pick up
Many solar leads don't answer the first call. A simple cadence recovers a good share of them:
- Within 5 minutes of the enquiry: first call.
- After 2–3 hours: second call at a different time of day.
- Next evening (6–8 pm): third call, when working homeowners are free.
- Day 3: final call and a WhatsApp message with your number.
Respect India's calling rules: call only people who enquired or agreed to be contacted, stay within sensible calling hours, and stop calling anyone who asks you to. If you buy or run promotional lists, read our guide on checking DND status before calling first. For leads that come in as missed calls, see our missed call to lead conversion playbook.
Running this script with an AI voice agent
Ad leads arrive at night, on Sundays and while your team is on rooftops. An AI voice agent can make the first call within a minute of every form, ask the seven questions in Telugu, Hindi, Tamil, English or the caller's own language, score the lead and book the survey slot. Your sales team then spends its time only on homes that are ready for a survey.
RANA AI does this for solar installers and home-service companies. It speaks 11 Indian languages and follows the caller if they switch, dials only inside the calling hours you set, and keeps a do-not-call list automatically. See how it works on our AI voice agent for solar and home services page, or start a free trial and test the script on your own leads.
Frequently asked questions
What questions should I ask a solar lead on the first call?
Ask about the monthly electricity bill, house ownership, building type and roof access, usable roof area and shade, the DISCOM and whose name the connection is in, who else decides, and the timeline and payment preference. That is enough to decide whether to book a site survey.
How quickly should I call a rooftop solar enquiry?
As soon as possible, ideally within minutes of the form. Homeowners usually enquire with several installers, and the one that calls first and books the survey has the best chance of winning the job.
Can I promise the PM Surya Ghar subsidy on the call?
No. Say the homeowner may be eligible for up to the published amount, explain the steps, and ask them to check current figures on pmsuryaghar.gov.in or with their DISCOM. Eligibility and the final amount are confirmed only after the survey and application.
Should solar qualification calls be in the local language?
Yes, where possible. Homeowners answer more openly in Telugu, Hindi, Tamil or their own language, and many mix languages mid-call. A script with local-language lines, or an AI voice agent that follows the caller's language, works better than English only.
Can an AI voice agent qualify solar leads?
Yes. An AI voice agent can call every new lead within a minute, ask the qualification questions, score the lead and book a survey slot, at any hour. RANA AI does this in 11 Indian languages and only dials inside the calling hours you set.